How to Leverage an Event with Social Media

How to Leverage an Event with Social Media

How to Leverage an Event with Social Media

Eureka!

It seems to me the companies I contract with should really know how to leverage an event with social media. Most of them have been sponsoring events for over 30 years. These companies also offer social media marketing training. Would you expect they practice what they teach? I can’t see that’s the case and I’m not alone.

Practicing what you teach

As a professional speaker since 1995, I’ve trained nation wide, in Canada, and throughout Australia. I’ve been a speaker at events with big crowds including CACUBO, IVECCS, and IAAP. These national conferences sponsored by associations provide attendees with networking, professional development and CEUs.

In 2010 I began speaking at social media marketing conferences sponsored by seminar companies like: National Seminars Group, Fred Pryor Seminars and Skill Path Seminars. At first these conferences had heavy attendance 100 to 200 people. Just to be clear I’m invited to speak at events. On occasion I host my own. I’m never involved in marketing and coordinate anybody else’s events. Lately attendance has been dwindling to the point where conference dates are cancelled. How can that be? Social media is such a hot topic especially for the small business owners. Research suggests that small business owners are increasingly committing resources to social media marketing. They are interested in learn how to market using social sites. So why such meager attendance?

How to Leverage an Event with Social Media

Could it be the seminar companies are still in direct marketing mode and don’t know how to leverage an event with social media? Absolutely! I suspect these companies spend at least $1 Million a year mailing marketing brochures. Obviously there is a budget for marketing. Why not redirect a few dollars to social media marketing? The trick is how to leverage an event with social media? If you sponsor or host events you can leverage an event with social media and generate buzz around the event. Such conversations can go viral thus increasing current and future interest in your events.  Stay tuned to this series to learn how to leverage an event with social media. We begin with social media pre-event activities – what are some of yours?