Etiquette for Business on Social Networks – Part 2

Etiquette for Business on Social Networks – Twitter

Etiquette for Business on Social Networks

Etiquette for Business on Social Networks

Don’t you have moments of brilliance when you think you’re the only? That’s what I thought when I started writing this series on Etiquette for Business on Social Networks. Imagine my surprise to find so much content on Twitter etiquette.

Etiquette for business on social networks is important because it’s so easy to irritate fans. This could cause us to lose them. Twitter has 500 million registered users leaving lots of avenues for irritation.

Similarities across social networks

With social networks comprised of millions of people it shouldn’t surprise us that certain things universally tick people off. A few of these etiquette rules apply across all the social networks. Unless you want to lose your connections avoid the following.

Universal Etiquette Don’ts

Sales – You may have read Social Network Sites and Culture. In it you learn the Twitter culture is like a chamber cocktail party. Have you ever been to one of those events? If so you’ve probably been overwhelmed by the pushy person using the event to hock their wares.  What a turn off. That’s not why we attend these events and that’s not why people are on Twitter. After you develop a relationship sales naturally occur but if every tweet sells not only will quickly lose followers you may even get reported as a spammer.   

Spam – According to the Twitter help center “Spam describes a variety of prohibited behaviors that violate the Twitter Rules.” Two example of spam are:

  1. Posting repeatedly to trending topics to try to grab attention
  2. Repeatedly posting duplicate updates

There are other forms of spam. They violating Twitter terms of service and devalue the Twitter experience for everyone. Good rules of etiquette for business on social networks dictate you avoid spamming and to eliminate it  report spam on Twitter and any other network you participate on.

Self-promotionThere is a big difference between personal branding and self-promotion. Glenn Llopis does an excellent job distinguishing between the two. “Your personal brand should represent the value you are able to consistently deliver to those whom you are serving.  This doesn’t mean self-promotion – that you should be creating awareness for your brand by showcasing your achievements and success stories.” Create tweets in service of your target market delivering valuable relevant content.  

Automation – There are two schools of thought. One school argues there is no substitute for genuine, authentic interaction with your audience. Automation is not authentic and should be avoided especial automated direct messages thanking new followers. In contrast small business owners don’t have time to be permanently attached to the keyboard.  When you’re busy running your business there’s no time for spending the day chatting on social sites.  That’s where selective automation comes in and is done with tools like Hootsuite.

Don’t you think these rules apply to all social networking site? If so I still need to cover Twitter etiquette check back next week.

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